Below you can find the EuroSonic Noorderslag 2009 conference program. For an overview per day or location, you can check out the timetable.

Saturday 17 January - C3 - (Grijze Zaal)
14:00 - 15:00 uur

Our continually developing contemporary pop-culture has few more vivid and fully operative demonstrations than those music festivals with defined histories and ever developing profiles. The authenticity of these internationally recognised events  contrast sharply with the steadily growing 'ready-to-wear' and often disposable products manufactured by the entrepreneurship of the fast turn around sectors of the pop-world.
The two very different areas are marked by a complete variance in planning and the necessary economics. This session contemplates the festival approach to finance and poses various questions. How reliant is a festival on it's headliners?  Where do we continue to find unadulterated, new and innovative popmusic? How can these requirements be integrated whilst retaining the individual character and the hospitality typical of the different locations?

Moderator: Ben Garcia (Novasonik, AU)
Based in Galiza (Spain), Ben Garcia is co-founder of Benxeit Productions and has been director of its international projects since 2001. With offices in Canada and Australia, he is responsible for introducing new talent into different markets like Europe, North America and most recently Asia. Since 2007 he is managing director of the Novasonik project
Rob Challice (Summer Sundae Weekender / Coda Music Agency, GB)
Darko Flego (The State of EXIT, YU)
Currently I am working with EXIT programme production as a programme executive involved both in the selection process and in production matters.
Christof Huber (Yourope / Open Air St. Gallen, CH)
Festival Director OpenAir St.Gallen (Switzerland) www.openairsg.ch Board Member and General Secretary Yourope - The European Festival Association www.yourope.org Board Member Live Music Forum www.elmf.eu Christof Huber is in the music and festival business since 1993. He is the booker and festival director of the OpenAir St.Gallen, one of the most important music events in Switzerland. Besides the festival, he is booking and promoting various other events in Switzerland. Since 2003, he is general secretary of Yourope, the European festival association And board member of the European live music association ELMF European Live Music Forum.
Stefan Reichmann (Haldern Pop / Raum 3 Konzert & Veranstaltungs GmbH, DE)
Paul-Henri Wauters (Le Botanique / Festival les Nuits Botanique, BE)

English Spoken

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